Originally an internal Cogo Labs project called SmartAutoSavings, Autotegrity was launched in 2007 as a groundbreaking automotive shopping service using predictive analytics to connect consumers with auto dealers. The company helps consumers find the vehicle that is right for them, while also assisting dealerships in finding highly qualified, locally targeted customers. Autotegrity's rigorous approach to data, along with its proprietary analytics system and search marketing platform, are helping to redefine the online shopping process in the automotive space. In December 2011, Autotegrity was acquired by ADP, a Fortune 500 company with over $10B in annual revenue. As part of ADP Dealer Services, Autotegrity's strong startup culture has flourished. The company still operates as a small, nimble team, and with access to the support and resources of ADP, Autotegrity is truly able to drive innovation in digital marketing.