The elimination of third-party cookies and IDFA deprecation provide a unique opportunity in e-commerce marketing. Farsight endeavors to create the world's first zero-party data and consumer shopping platform to combat the issues in targeting and advertising that this presents. Consumers opt-in to providing information about their favorite brands, interests and values (i.e. their Farsight identity) in exchange for heightened AI-powered product search and brand discovery. SMB brands on the platform now have a new way to reach high-LTV targeted audiences in a way that is 100% transparent to the consumer (and therefore more effective). And for larger brands, Farsight is able to help them unlock a new revenue channel via referral marketing to complementary (non-competitive) brands using the customer intelligence generated from the consumer platform and Cogo Labs proprietary clickstream data.

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